Category: Target Market

A Safer, Low Risk, High-Profit Method To Increase Your Business

Posted on by G. Kairu Kihara

Most businesses struggle to find a way to get in touch with their customers and start a conversation. After all marketing your business can be a daunting task. You have to find the right way to reach your target audience, deliver your message in a way that is interesting and engaging, and make sure that you are getting the most for your money.

Direct response marketing is a type of advertising that elicits an immediate reaction or response from your consumers.

This type of marketing is used to show your audience what you’re all about and why they should trust and buy from you. Unlike other marketing strategies that rely on building rapport first.

Customers who see this feel appreciated, as they are offered a way to respond. This could be in the form of signing up for your newsletter, buying a product from you, or leaving a comment on your blog or social media post.

This type of marketing can be used in various ways but one of the most effective and popular is through email marketing. Email campaigns are easy to set up and track, making them perfect for businesses of all sizes looking to increase their

But email isn’t the only way to engage in a direct response campaign, here are some other options:

  • Direct mail
  • Print ads
  • Radio and TV ads
  • Coupons or other incentives
  • Telemarketing

The important thing to remember is that your goal is to get a response from your customers. By using direct response marketing techniques, you can…

  • Increase leads, conversions and ultimately, sales.
  • create more relationships with your customers
  • up-sell and cross-sell to current customers
  • create a low-cost way to rustle up new business
  • leverage to turn small sales into large sales
  • supplement your current marketing program
  • cost-effectively reach your target markets
  • create measurable results
  • reach outside your local area for new business
  • Increase the effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.  If you’re not already using direct response marketing in your business, now is the time to start. It could be the boost your business needs to take it to the next level.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham

One of the most effective strategies to get your business up and running on a large scale is through rapid response marketing. Whether they live close by or not, you may reach out to everyone in your target market with this approach. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.

Stop Wasting Your Resources!

Posted on by G. Kairu Kihara
Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:
  • What do people really want to buy from me?
  • What related products are they already buying?
Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores. The basic concept is this: You want to find existing businesses who have the customer profile that you are looking for to market your products/services to. Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses. As a result, you have an audience to market to and they generate an added value from their current base. So, how do you figure this out? There is a great formula from Jay Abraham you can follow with great success. LV = (P x F) x N – MC Here’s what it all means:
  • LV is the life time value of a customer
  • P is the average profit margin from each sale
  • F is the number of times a customer buys each year
  • N is the number of years customers stay with you
  • MC is the marketing cost per customer (total costs/number of customers)
Once you know how much you need to spend to attract a new customer, you will know how much of an incentive you can offer to a business to help attract new customers. So, here’s your step-by-step process:
  1. Find companies who already have the customer base you are looking for.
  2. Negotiate an incentive for them to share that customer base with you.
  3. Focus your marketing resources to this group of predisposed customers.
If you need help working through this process, please contact us and we’ll set you up with the most comprehensive system of marketing tools and resources.