Category: Client Retention

A Safer, Low Risk, High-Profit Method To Increase Your Business

Most businesses struggle to find a way to get in touch with their customers and start a conversation. After all marketing your business can be a daunting task. You have to find the right way to reach your target audience, deliver your message in a way that is interesting and engaging, and make sure that you are getting the most for your money.

Direct response marketing is a type of advertising that elicits an immediate reaction or response from your consumers.

This type of marketing is used to show your audience what you’re all about and why they should trust and buy from you. Unlike other marketing strategies that rely on building rapport first.

Customers who see this feel appreciated, as they are offered a way to respond. This could be in the form of signing up for your newsletter, buying a product from you, or leaving a comment on your blog or social media post.

This type of marketing can be used in various ways but one of the most effective and popular is through email marketing. Email campaigns are easy to set up and track, making them perfect for businesses of all sizes looking to increase their

But email isn’t the only way to engage in a direct response campaign, here are some other options:

  • Direct mail
  • Print ads
  • Radio and TV ads
  • Coupons or other incentives
  • Telemarketing

The important thing to remember is that your goal is to get a response from your customers. By using direct response marketing techniques, you can…

  • Increase leads, conversions and ultimately, sales.
  • create more relationships with your customers
  • up-sell and cross-sell to current customers
  • create a low-cost way to rustle up new business
  • leverage to turn small sales into large sales
  • supplement your current marketing program
  • cost-effectively reach your target markets
  • create measurable results
  • reach outside your local area for new business
  • Increase the effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.  If you’re not already using direct response marketing in your business, now is the time to start. It could be the boost your business needs to take it to the next level.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham

One of the most effective strategies to get your business up and running on a large scale is through rapid response marketing. Whether they live close by or not, you may reach out to everyone in your target market with this approach. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

  • Quality product/service
  • Offering useful products/services that solve a problem for or enhance the life of a customer
  • Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, we can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.